TITLE: Marketing Specialist

REQUIREMENTS: Master’s Degree in Marketing or Communications, or related is required.

JOB DUTIES: Conduct user-centered market research and media behavior analysis (25%). Analyze user interaction patterns, content engagement, and digital behavior across web and mobile platforms serving beauty, nail, and massage businesses, applying user research methodologies grounded in emerging media and UX studies to identify market needs and usage trends. Design and implement qualitative and quantitative research methodologies (20%). Develop and administer surveys, usability studies, user feedback analysis, and A/B testing initiatives to evaluate customer response to digital content, interface design, and online booking experiences, translating media research findings into actionable insights. Analyze digital marketing and media performance metrics (20%). Examine SEO data, paid advertising results, website traffic, and conversion analytics to assess the effectiveness of digital media strategies and marketing campaigns, with emphasis on how media formats and content presentation influence user engagement and decision-making. Prepare analytical reports, visual summaries, and insight presentations (15%). Synthesize research outcomes into structured reports, dashboards, and visual presentations that communicate media trends, user experience findings, and market insights to internal stakeholders, supporting strategic marketing and product planning decisions. Strong understanding of the Google Maps ecosystem, with hands-on experience managing Google Business Profiles (GBP), including account management, suspension appeals, access and ownership requests, and performance data analysis to drive local search visibility and optimization. Collaborate with cross-functional teams on media-driven strategy development (10%). Work closely with product, design, and marketing teams to integrate research insights into content positioning, digital media strategy, and user experience optimization for industry-specific clients. In-depth knowledge of the U.S. beauty and wellness industry, with practical experience working with massage spas and beauty salons, and proven ability to communicate, collaborate, and build relationships with merchants within the industry. Monitor digital media trends and competitive digital practices (10%). Track developments in digital media platforms, social media usage, and online consumer behavior within local service industries to assess competitive positioning and inform future market
research initiatives.

CONTACT: Send resume to:
YellowPink, LLC,
3511 Shannon Road,
Durham, NC 27707

Jobsite: Durham, NC (Full-Time Position)

TITLE: Marketing Specialist

REQUIREMENTS: Bachelor’s Degree in Business Administration, Marketing, Management, or a closely related field and 2 years in relevant marketing, market research, or business analysis experience.

JOB DUTIES: Perform professional marketing functions to support the company’s promotion of its transportation and logistics services and to maintain consistent brand visibility across multiple communication channels. Collect, review, organize, and analyze market information related to the company’s core business areas, including freight transportation, contract trucking, and driver training services, and summarizing industry trends, customer interests, and competitive activities to support ongoing business planning and marketing initiatives. Coordinate day-to-day marketing activities by preparing, organizing, and distributing content for the company’s website, social media platforms, and other digital communication channels, ensuring that materials accurately present the company’s services and align with established brand guidelines. Draft, edit, and format marketing copy, create visual and promotional materials, and support the development and execution of newsletters and routine outreach communications. Support digital marketing operations by monitoring engagement metrics and campaign performance, maintain current and accurate online information, and preparing analytical summaries and performance observations for internal review. Collaborate with internal teams to organize and maintain records of marketing leads, inquiries, and outreach activities, and assist with follow-up coordination related to the company’s transportation and training services. Assist with the preparation of marketing materials and logistical arrangements for occasional events, community activities, or industry gatherings aimed at increasing awareness of the company’s services across different markets. Compile documentation of marketing activities, maintain organized records, and communicate updates and findings to supervisors as part of the company’s ongoing marketing operations.

SALARY: $52,707 per year.

CONTACT: Send resume to:
Eagleogix GW,
17890 Castleton Street, Suite 333,
City of Industry, CA 91748

Jobsite: City of Industry, CA (Full-Time Position)